• “It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project

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  Published 10. August 2011 at 12:10 - One Comment
  
  Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its market...

  

• Introducing S-D Logic and its 10 foundational premises

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  Published 8. July 2011 at 22:48 - No Comments
  
  With this post I want to introduce to you the 10 foundational premises of service-dominant (S-D) logic. If you are new to the topic, take your time to read. Vargo & Lusch worked more than a decade before they published their famous article of 2004, so I think it is OK if you need some time to fully...

  

• The evolution of marketing

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  Published 5. July 2011 at 21:59 - 3 Comments
  
  Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most important stages leading to “Service-Dominant Logic” (S-D logic), the basis for co-creation. Photo...

  

• Searching for co-creative interview partners from the hospitality industry

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  Published 10. June 2011 at 11:43 - 2 Comments
  
  What is a thesis without some interesting practical examples? Not too much. That’s why I am looking for hotels, hotel chains, hotel supplier, hotel employees, even hotel guest who experienced some kind of co-creation during the last years. If you participated in co-creative activities, meaning that...

  

• A master’s thesis about and in the spirit of co-creation

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  Published 7. June 2011 at 11:07 - No Comments
  
  Hello World! My name is Tobias Koehler and I am a postgraduate student in the International Tourism Management program at Heilbronn University/ Germany. I am writing my thesis about co-creation in the hospitality industry. After reading a lot about service-dominant (S-D) logic, which builds the foundation...

  

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