Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its market leading position in the
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Hello World! My name is Tobias Koehler and I am a postgraduate student in the International Tourism Management program at Heilbronn University/ Germany. I am writing my thesis about co-creation in the hospitality industry. After reading a lot about service-dominant (S-D) logic, which builds the foundation for co-creation, I realized several things: This topic is
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Co-Creation in Hospitality by Tobias Koehler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
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Co-Creation in Hospitality by Tobias Koehler is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License